Success Secrets To Marketing To Find Motivated Sellers
“We buy homes for cash” – Everyone has seen those small signs around neighborhoods. There’s a reason why there are so many: It’s because they work. Direct mail works, too.
What if you want to let everyone know that your in the market to buy an inexpensive house for cash? What do you think you should do? Does the small sign “we buy homes for” bring in enough leads?
Here are 2 secrets that you need to know in order to successfully market your real estate business: REAL ESTATE INVESTING MARKETING SECRET #1: Be different!
With everyone’s sign of “we buy homes for cash” signs are on the street corner, it is hard to see the difference between one and the other. But, if you have yours on a free mug, placement in a diner, on the box of a pizza cover, youre setting yourself apartment from the rest of the investors out there. When you do that, you are likely to be heard above the noise. It is not that your message is any different from the others, it is just that your reaching out to your target marketing in a different way!
MARKETING SECRET #2 – WIIFM? What’s in it for me? When marketing your business to people remember to keep thinking about the fundamental acronym: WIIFM, which means what’s in it for me and the “me” in this acronym is your audience. Don’t go to a homeowner who is down and out and say “I’d like to earn an income by selling your home to someone else. That’s focused on you instead of the owner. Try saying” I’d like to help you get back on your feet.” Can you see the difference? I think you can see how it will benefit them.
